Can visual tools help evaluators communicate and engage better?
I would like to start a discussion on the potential of visual tools, like whiteboard animations and infographics, to help us communicate and engage better with evaluation stakeholders.
Over the last few years, I’ve been working with evaluation teams to create visual tools like whiteboard animations (see some examples here https://www.harrietmatsaert.com/case-studies/sharing-research-and-evaluation-findings ), infographics (see an example here https://www.harrietmatsaert.com/case-studies/explaining-a-process-or-idea ), to share evaluation findings.
I believe that these visual tools can help us reach a wider audience.
And, having reached them, present key messages in an accessible and memorable way so that our evaluations are more likely to result in learning and better-informed decision making.
I am also excited by the possibility of using visual tools earlier on in the evaluation process.
For example, the work of WFP’s Evaluvision initiative which is using participatory image development in validation meetings (see https://www.youtube.com/watch?v=8OS9neGPHr4)
This gives stakeholders an opportunity to see the ‘big picture’ of the evaluation findings and to contribute to the overall analysis (ensuring their perspective and evidence has been incorporated).
So, my questions to you are:
- What are your thoughts and experiences of using visual tools in evaluations?
- What kind of evaluation/stage of evaluation do you feel is most suitable for using visual tools?
- Any other insights or concerns about using visual tools?
- Do you have links or resources on using visual tools to share?
I’m looking forward to sharing ideas with you.